{ ABOUT }
I noticed design before I could
name it.
Origin
It started with the NBA.
Watching basketball as a kid, what caught me wasn't the game. It was the system. The logos, the score overlays flickering on screen, everything connected, everything intentional. I started redrawing Lakers and Bulls logos. Then I replaced every team identity. Then I arranged them into something that looked like an interface. I just didn't have a word for it yet.
The long way round
I ended up in a psychology university.
Not design school. The mind, not the pixel (at least officially). But every night, Illustrator and Photoshop were open in the background. Studying how people think by day, learning to make things by night. Two tracks running in parallel, quietly merging. Then a friend asked for help with branding. I said yes, read everything I could, and delivered something I was proud of. That one favor turned into a career. I never really stopped after that.
Always evolving
From Graphic design → Corporate identity → Web → Product.
The work kept moving and so did I. What stayed constant: a humble mentality and the need to share everything I learned. Not as a strategy. Just how I'm wired.
{ WHAT MORE? }
Outside the work.
I love animals. All of them. Every day I promise my cat that two dogs, a hamster, and a bunny are on their way. He disagrees. And then there's my daughter. The person who keeps me alive in every single form.
